OUR PHILOSOPHY
Why Stylists Stay Here
At The Loft Ferndale, we offer more than just a chair—
we offer belonging. Our space was designed for the booked,
business-minded stylist who thrives on independence, but misses the energy of a collaborative, inspiring salon floor.
Here, you’ll find:
- A luxury, open-concept environment that reflects the brand you’ve built.
- A fully furnished breakroom where real conversations happen over coffee.
- A curated community of like-minded artists who vibe together, cheer for each other, and help when it counts.
- Freedom to run your business—your pricing, your clients, your products—with zero micromanagement.
- Real tools for real success, including your own GlossGenius booking system.
We believe your workday should feel good—
calm, confident, connected.
That great color formulas are born in group brainstorms.
That passing a broom or rinsing a bowl is just what community looks like.
That luxury doesn’t have to be cold—and independence doesn’t have to be lonely.
If you're an experienced stylist ready for your next chapter—one built on freedom, support, and growth—this is your sign.
This is the experience you deserve.
THIS IS THE STANDARD NOW
What Sets Us Apart
Built for Booked & Brilliant Stylists
We're not a starter salon. The Loft is a curated home for independent artists who are established, ambitious, and ready to thrive in a space that reflects their success.
Run Your Business. Your Way.
Set your schedule. Choose your services. Price your expertise with confidence. We provide the tools and support-- you bring the vision.
Independence, With Real Community
Here, stylists lift each other up. We brainstorm color formulas, help each other in a pinch, and share laughs in the breakroom-- without ego, pressure, or competition. You're in business for yourself, not by yourself.
Professional Amenities, Thoughtfully Designed
From a fully furnished breakroom to modern color stations, a luxe backbar, client waiting lounge, laundry, towels and luxury capes-- every detail is here to make your day smoother (and more beautiful!)
Freedom That Honors Your Life
Success shouldn't mean burnout. Each Loft stylist receives one free week of rent annually-- because time off should be built in, not begged for.
Your Clients Deserve This Too
Your guests will love stepping into a boutique salon environment that's polished, peaceful, and deeply welcoming. They feel it the moment they walk in-- and remember it long after they leave.
The Loft Experience
